Do you run screaming from the room when someone mentions going to a networking event? Are you one of the many who have to work up the energy, get into the right mental space to attend a networking gathering?
The last three, five, or ten have not resulted in any new business for you. Are you thinking it is a waste of time? Think again.
‘Connecting’ in business has a different context than in the social milieu of today. Connecting with people for business purposes means seeking new contacts through business associations, social networks and community contacts. Once you’ve made contact, find out what they are focused on, want, need. Done well, can mean big success. Read through to the end of this article; then assess what you have or have not been doing for networking with the little quiz at the end.
Most people have trouble getting into the swing of networking; but it is worth your while in almost any business to spend time stepping up to this plate, and up to the challenge – effectively. Face-to-face meetings are still the best opportunity to gather new business, despite all the online access to people and other networks.