What is your financial aim? How big are you going to grow? By when? What kind of profit margin are you aiming for? Do you have your finger on your expense revenue ratio?

Highly important questions in good times; in hard times, these particular questions are even more important.

Cash…is to a business as oxygen is to an individual: never thought about when it is present, the only thing in mind when it is absent.
– Warren Buffet

If you believe that you should be making more money than you are, are wondering where the last five years went and how you ended up with the bank account you have at the moment, you need to read this article. Your financial status, your growth plans, your profit margin and your expense/revenue ration are all aspects of running any business and on which you need to have a close watch and the big picture in order to survive Economic hard times.