Surviving long enough to win in business requires a plan, strategy, patience, and…the personal strength to persist through whatever gets thrown at you. If you are running a business, it’s much like running a race: you have to have a game plan, the burning desire to reach the finish line at the head of the pack and, you have to pace yourself. You have to start strong, go hard, and learn when to back off; pace yourself to gain your second wind, then put on full steam when you are headed towards your end goal. You will have no reserve to make it to the end if you drain yourself completely early on or in mid-run, or become so exhausted you have no reserves for what happens next.
We’re not talking about the end of your business when we talk end goals; we’re talking about making it to the end of a project or time period successfully – with steam left over for the next run. We’re talking about having the energy for the business growth spurt when everything seems to happen at once – new contracts, new customers, customers with changes in needs and wants, subcontractors with problems delivering the goods, new production line problems. Let’s not forget to mention employee problems, and the good, the bad and the ugly problems that afflict us all in for-profit and not-for-profit business.