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The Bottom Line is Not Just a Catch Phrase: Risk and Commitment in Business

The Bottom Line

Learning What Matters In Business

The ‘Bottom Line’ is Not Just a Catch Phrase Staying Afloat: Risk and Commitment in Business

“Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.” – Andy Warhol

You’ve committed your life savings and some of the family’s money to help your business get up and running. You are now hanging on by a shoestring. Or you have gone through an upside, and are now on a financial downside and teetering on the edge of failure financially. Risk is high, and the bottom line is staring at you. But you just know that your business idea is a good one and you should be doing better.

The question is “What are you going to do now?”

Commitment

If you are 100% committed to your business, if you believe in it passionately, I ask you, “Would someone else not be interested in funding your business? Would you not be able to convince them to invest? What would that take?”
Let’s examine the situation.

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